I heard this saying a thousand times from my dad as I was growing up. Many of his sayings were funny quotes, but this one really stuck and became a motto for me. As a kid playing outdoors all the time, staying fit physically was easy. As I became an adult, life’s challenges made it clear that my mind needed continuous care and exercise too.
Physical and mental wellness go hand in hand, but only recently has caring for your mind become as critical to health as working out physically. In 2023, my wife and I created Re:Nu, which means “again mind” in Greek—or the process of actively and continually caring for the mind. Re:Nu is a wellness company focused on an organic, mindful approach to beverages that are great-tasting, good-looking, and most importantly, health-giving.
Developing flavor profiles involved trips to local farmers markets, tasting hundreds of flavors, and testing dozens of formulas. We took our tastings on the road to family and friends, gathering in living rooms and kitchens. The first prototypes were met with critique (at best) and more than a few “yucks.” We took notes and re-formulated. In tastings, positive reactions began to dominate. An unforgettable trip to Mumbai, India, helped us lock in decisions and formulas. We knew we had the right flavor profiles when friends and family began asking for more and placing orders.
We finally got it. Now you can get it too.
I heard this saying a thousand times from my dad as I was growing up. Many of his sayings were funny quotes, but this one really stuck and became a motto for me. As a kid playing outdoors all the time, staying fit physically was easy. As I became an adult, life’s challenges made it clear that my mind needed continuous care and exercise too.
Physical and mental wellness go hand in hand, but only recently has caring for your mind become as critical to health as working out physically. In 2023, my wife and I created Re:Nu, which means “again mind” in Greek—or the process of actively and continually caring for the mind. Re:Nu is a wellness company focused on an organic, mindful approach to beverages that are great-tasting, good-looking, and most importantly, health-giving.
Physical and mental wellness go hand in hand, but only recently has caring for your mind become as critical to health as working out physically. In 2023, my wife and I created Re:Nu, which means “again mind” in Greek—or the process of actively and continually caring for the mind. Re:Nu is a wellness company focused on an organic, mindful approach to beverages that are great-tasting, good-looking, and most importantly, health-giving.
Developing flavor profiles involved trips to local farmers markets, tasting hundreds of flavors, and testing dozens of formulas. We took our tastings on the road to family and friends, gathering in living rooms and kitchens. The first prototypes were met with critique (at best) and more than a few “yucks.” We took notes and re-formulated. In tastings, positive reactions began to dominate. An unforgettable trip to Mumbai, India, helped us lock in decisions and formulas. We knew we had the right flavor profiles when friends and family began asking for more and placing orders.
We finally got it. Now you can get it too.
Developing flavor profiles involved trips to local farmers markets, tasting hundreds of flavors, and testing dozens of formulas. We took our tastings on the road to family and friends, gathering in living rooms and kitchens. The first prototypes were met with critique (at best) and more than a few “yucks.” We took notes and re-formulated. In tastings, positive reactions began to dominate. An unforgettable trip to Mumbai, India, helped us lock in decisions and formulas. We knew we had the right flavor profiles when friends and family began asking for more and placing orders.
We finally got it. Now you can get it too.
